App design is the way of the future. With over 22 million apps on the Apple marketplace alone, there’s little doubt that the right app idea in the right hands can be incredibly lucrative. But how exactly do you take that idea from a dream to a solid concept?

Whenever a mobile app user taps a button, there’s more going on than just tapping a button. For starters, why are they tapping that button — what objective do they hope to accomplish? And will they succeed; does the button do what they think it does? Why did they choose that button, that task, or your app to begin with? And how do they feel about the process; are they enjoying themselves?